Staying ahead of the competition is crucial if you’re a storage business owner. To do this, digital marketing is a necessary step to solidify your business on the playing field. The right storage marketing tactics will help you attract more customers and increase sales. But how do you develop storage marketing tactics that are successful? Bluebird Storage Marketing is here to help answer that question.
Here are 6 ways to improve storage marketing tactics for self storage businesses. With these tips in mind, you can create an effective storage marketing plan to help your business reach its goals!
Optimizing Your Self Storage Google Business Profile
An up-to-date Google Business Profile is essential for storage companies. It will help potential customers find your business and get the information they need to decide if they want to use your storage services. An optimized self storage Google Business Profile includes up-to-date information about your services, photos of your self storage facility, customer reviews, and contact details.
Tips for an Effective Profile:
- Fill out all the sections of your profile.
- Respond to customer reviews in a timely manner.
- Include relevant keywords in your profile description.
- Post photos of your storage facility.
- Frequently post articles, news, promotions, etc., to educate customers about your facility and services.
When implementing storage marketing, taking advantage of Google tools is essential. When customers search for self storage in your area, your Google Business Profile will likely be their first impression of your storage facility. An optimized self storage marketing profile will ensure you make a great first impression and capture their attention!
Creating a Modern Website
Having an up-to-date website is vital for self storage marketing success. It allows potential customers to learn about your storage facility and make decisions easily. Creating an aesthetically pleasing platform that performs well will make you stand out from the competition and convert leads into customers.
A strong website will include the following:
- Self storage SEO implemented throughout the content
- An online reservation tool
- Mobile-friendly navigation
- A blog and free storage resources
- Details about your storage services
- Photos of your storage facility
- Pricing information
- Customer reviews
- Contact information
Creating a modern website is an essential storage marketing tactic. You can easily gain more renters for your storage facility with the right design and content. If you need professional assistance crafting an innovative website, a self storage SEO company can help. At Bluebird Storage Marketing, you can trust our team to build an effective storage marketing website that resonates with your customers.
Create Engaging Content
Creating engaging content is another storage marketing tactic that should not be overlooked. Not only will it help advertise to potential customers, but it will also help you earn the trust of storage leads looking for answers. Blogs, social media posts, infographics, and videos are all ways to create exciting content for storage customers. By keeping up with the latest storage industry trends and writing about topics relevant to your target audience, you can increase traffic to your storage website and boost conversion rates.
Not only should your content be engaging, but it should also be optimized for self storage SEO. This means including storage-related keywords and linking to other storage resources. Doing this will propel you to the top of Google Search pages, allowing more potential customers to discover your storage facility. Bluebird Storage Marketing can supply relevant, interesting, and optimized content with our expert storage marketing writing team if you require self storage SEO services.
Use Targeted Email Campaigns
Email campaigns are a great storage marketing tool to reach potential customers and increase storage leads. You can send emails with helpful storage tips, specials, promotions, industry news, etc. Personalizing your emails and ensuring they’re mobile-friendly will also help you create more successful storage marketing campaigns.
You can also track each email campaign’s performance by measuring open rates, click-through rates, and conversion rates.
Email Storage Marketing Tips:
- Include Promotions and Discounts
- Optimize for Mobile Devices
- Write Compelling Subject Lines
- Test Your Email Campaigns
- Segment Email Lists
- Track the Performance of Each Campaign
If you need help creating successful storage campaigns, Bluebird Storage Marketing employs experts with years of storage industry experience. We can create targeted storage marketing emails that will reach the intended audience effectively.
The Importance of a Clear Call to Action
Every storage marketing email should have a clear call to action (CTA). Whether it’s on your website, Google Business Profile, or email, tell potential customers what you want them to do. This could be to reserve storage space, join a storage loyalty program, book an appointment for storage advice, etc.
Your CTA should stand out and be simple to understand. Including visuals can also help draw attention to it.
Leverage Social Media in Storage Marketing
Social media channels like Facebook, Twitter, and Instagram can be used to create storage content that resonates with potential customers. You can also use these platforms to connect with storage industry professionals or join in on conversations about storage-related topics.
If you need storage marketing services that leverage social media, Bluebird Storage Marketing can help. A self storage SEO company will work with you to create a marketing strategy that capitalizes on your storage facility’s unique strengths and features.
Social Media Storage Marketing Tips:
- Create Quality Content
- Engage With Your Followers
- Run Contests
- Interact With Storage Professionals
- Include Visuals
- Track Performance with Analytics
Social media popularity isn’t going to fade anytime soon. It’s critical in the current digital landscape to take advantage of all storage marketing platforms and storage SEO services to increase leads and grow your self storage business.
Utilize Local Self Storage SEO Strategies
Local storage SEO is an invaluable storage marketing tool. You can use local SEO strategies to increase visibility for your storage facility in its target market. This includes optimizing your storage website, Google My Business Profile, and other storage-related content for relevant storage keywords and phrases.
Storage facilities can also encourage customers to leave local reviews on Google My Business and other websites. Positive storage reviews can do wonders for storage marketing campaigns, as customers are likely to trust the recommendations of their peers.
How to Implement Local SEO Keywords
When researching and implementing local keywords, you’ll want to choose storage-related phrases relevant to your storage facility. This could include storage services, features, locations, types, etc. You should also research the keywords and phrases potential customers use in their storage searches. Each self storage industry-related keyword should be tailored to your specific area. For example, “climate-controlled self storage in Toronto” has a better chance of reaching your target audience in Toronto since it’s more specific than just “climate-controlled storage.”
These local storage keywords and phrases should be used throughout your storage website, Google My Business Profile, blog posts, storage ads, storage social media messages, etc.
Local Storage SEO Tips:
- Optimize your website for relevant local keywords.
- Encourage customers to leave reviews on Google Business Profile.
- Run ad campaigns for local keywords.
- Utilize local storage SEO services.
- Track performance with analytics and change course as needed.
- Focus on specific locations for storage marketing campaigns.
In order to reach your ideal demographic, local self storage SEO is a must in storage marketing. Investing in storage SEO services can help you target leads efficiently and improve visibility for your storage facility in search engine rankings. With the right strategies, you can drive more leads and increase storage unit rentals.
Revolutionize Storage Marketing With Bluebird Storage Marketing
Improving self storage marketing tactics isn’t something that can be done overnight. It requires consistency, research, and knowledge of storage industry trends. But once you have the storage SEO knowledge and marketing strategies in place, you’ll be able to maximize leads.
At Bluebird Storage Marketing, we specialize in self storage SEO services that help storage facilities boost their rankings and optimize their local online presence. We understand how important it is for storage facilities to stay ahead of the competition and use storage marketing solutions for success.