If you operate a self storage facility, marketing is critical to gaining awareness and attracting new customers. But where should you begin?
Storage facility marketing has become essential to any company’s success. Customers are more likely to conduct online searches for self storage, so having a comprehensive digital marketing plan that covers all of your bases is critical. Spending money on television and radio commercials isn’t enough anymore. Successful self storage business marketing means the knowledgeable use of digital platforms, SEO, and other tactics.
If you’re looking for advice on how to get started with digital marketing, Bluebird Storage Marketing has tips to get you started.
Top 8 Marketing Tips for Self Storage Companies
1. Understand Your Target Customer
The first step in marketing for any business is understanding who your target customer is. This is especially important for self storage companies, as the needs of businesses and individuals differ greatly. Once you know who your target customer is, you can begin marketing to them specifically.
The best way to understand your target audience is to create a buyer’s persona. This is a fictitious person who represents your ideal customer. Include as much detail as possible, such as age, gender, location, income, and other relevant information. Once you have a buyer’s persona created, you can think about what marketing channels they use and what type of messaging they’ll respond to when marketing for self storage.
2. Create a Marketing Plan
After you understand your target customer, it’s time to start putting together a marketing plan. This doesn’t have to be overly complicated – a simple document that outlines your marketing goals, strategies, and budget will do.
Some self storage companies outsource their marketing to a digital marketing agency like Bluebird. Others prefer to handle it in-house. Whichever route you choose, make sure you have a clear digital marketing for self storage plan in place before moving forward.
3. Use SEO to Your Advantage
One of the most critical aspects of marketing for self storage companies is SEO (Search Engine Optimization). This is the process of optimizing your website and content for the search engines so that you appear as high up in the search results as possible.
When customers are searching for self storage online, they’re typically looking for something specific – such as “climate-controlled storage units near me.” If you want to appear in the search results for this query, you need to ensure your website and content are optimized.
This can be a complex process, but many resources are available to help you get started. The most important thing is to ensure you’re using relevant keywords throughout your website and blog posts to entice customers to rent a self storage unit.
4. Pay-Per-Click Advertising
Once you’ve improved your website’s SEO, it’s time to run ads. You can use Google Ads to place text, image, or video ads on Google search results pages and websites within the Google Display Network.
When creating your ads, use persuasive language and attractive visuals. Your ads should also include a call to action, such as “Reserve Your Unit Now!” or “Get 10% Off Your First Month.”
An effective digital marketing tactic for self storage companies is pay-per-click (PPC) advertising. This is a form of marketing where you pay to have your ads appear in the search results when people are looking for keywords related to your business.
PPC can be an effective way to drive traffic to your website and generate leads, but it’s important to manage your campaign carefully. If you don’t, you could end up spending a lot of money without seeing any results when marketing for self storage.
5. Social Media Marketing for Self Storage Companies
Social media marketing is another essential piece of the digital marketing for self storage companies puzzle. This involves creating and sharing content on social media platforms like Facebook, Twitter, and Instagram.
Social media marketing aims to build relationships with potential and current customers. By sharing helpful, engaging content, you can create a connection with your audience and position yourself as a trusted resource.
In addition to sharing blog posts and other marketing collateral, you can also use social media to run promotions and contests. This is a great way to increase brand awareness and drive traffic to your website.
6. Email Marketing
Email marketing is another powerful tool that self storage companies can use to reach their target audience. This involves sending newsletters, promotional offers, and other types of marketing emails to a list of subscribers.
Email marketing can effectively boost brand awareness, drive traffic to your website, and generate leads. However, it’s essential to ensure you’re only sending emails to people who have opted in to receive them.
7. Manage Your Online Reputation
Your online reputation is just as important as your efforts. Make sure you’re monitoring your self storage company’s reviews and responding to both positive and negative feedback. You can also encourage customers to leave reviews by offering discounts or other incentives.
8. Use Data to Guide Your Marketing Efforts
Finally, one of the most vital things self storage companies can do is to use data to guide their marketing efforts. Several marketing software platforms offer data-driven insights to help you make better marketing decisions.
By tracking your marketing campaigns and analyzing the results, you can learn what’s working and what’s not. This will allow you to adjust your strategy and allocate your resources more effectively.
Look at metrics like website traffic, conversion rates, social media engagement, and open email rates. This data will give you a clear picture of your marketing performance and help you make the necessary changes to improve your results.
If all of this information feels overwhelming, don’t worry! Bluebird Storage Marketing can help you analyze your data to determine how to improve your marketing strategy. Our team of experts makes it their mission to drive growth for your storage business.
What Is the Most Important Takeaway When Marketing for Self Storage?
The most important takeaway when marketing for self storage is always to keep your audience in mind. No matter what marketing tactic you use or what platform you’re marketing on, if you’re not considering your audience, then you will not be successful.
Who is your target market? What do they want to see from you? What will get them to take action? These are the questions you must ask yourself when planning any marketing campaign.
If you keep your renters in mind, you’ll be well on your way to marketing success for your self storage business.
You can start promoting your self storage business effectively by implementing the suggestions in this blog. Speak with a self storage marketing agency to create a customized marketing plan that fits your demands and budget. Marketing for self storage doesn’t need to be difficult or pricey. The sooner you get started, the faster you’ll see results.
If you’re looking to find the best marketing strategy for your self storage company, look no further! Request a free analysis from Bluebird Storage Marketing, and get started with an experienced marketing team that can help take your business to the next level.