Most storage unit businesses find it challenging to attract and retain customers. This is often because people don’t know storage units are available for rent. In order to increase awareness of your storage unit business, you need to employ effective marketing strategies.
Marketing for self storage can be challenging, but several storage unit marketing strategies can help your business thrive.
In the world of digital marketing, storage unit businesses need to be visible where potential customers are searching for storage solutions. This means having a strong presence on search engines and social media platforms.
But how do you approach self storage internet marketing? Bluebird Storage Marketing is here to help with self storage marketing ideas that work.
Let’s get started.
Use Self Storage SEO-friendly Content On Your Website
The first step to effective storage unit marketing is ensuring that your storage website appears high up in search engine results. This can be achieved by using keyword-rich, SEO-friendly content on your website.
When potential customers search for storage solutions online, they are likely to use keywords such as “storage units near me,” “self storage prices,” or “mini storage.” By including these keywords in your website content, you can ensure that your storage business appears in search engine results when people search for storage-related terms.
Ranking high on organic search has proven to be the most effective self storage internet marketing strategy, as it can increase website traffic and leads. Yes, it takes time to see results, but it’s worth it in the long run! Once you’ve done the work, you won’t have to invest in ads for customers to see your business.
In addition to using storage-related keywords on your website, it’s also essential to ensure that your website content is well-written and informative. Potential customers should be able to quickly and easily find the information they’re looking for on your website.
Invest In Self Storage PPC Advertising
PPC, or pay-per-click advertising, is another effective storage unit marketing strategy. You can place storage-related ads on search engines and other websites with PPC advertising. When potential customers click on your ad, they’ll be redirected to your storage website.
PPC advertising is a great way to generate leads for your storage business and boost traffic to your website.
Use Social Media Advertising
Social media platforms such as Facebook, Instagram, and Twitter are also excellent storage unit marketing channels. With social media advertising, you can target potential customers with storage-related ads on these popular platforms.
When creating storage unit ads for social media, it’s important to use high-quality images and persuasive copy. Your ads should be designed to grab attention and encourage potential customers to click through to your storage website.
Having a social media presence for your storage business is vital, even if you’re not running ads. Potential customers should be able to easily find and connect with your storage business on social media.
Create Compelling Self Storage Videos
Videos are an excellent way to market your storage business. They can be used on your storage website, social media platforms, and other storage unit marketing channels.
With videos, you can give potential customers a tour of your storage facility, show them how to use storage units, and provide storage tips. Videos are a great way to engage potential customers and make your storage business stand out from the competition.
Use Targeted Email Marketing
Email marketing can also be used for storage unit marketing. By collecting email addresses from potential customers (with their consent), you can stay in touch with them and promote your storage business.
When sending storage unit marketing emails, it’s critical to personalize the message and include a solid call to action. Your goal should be to get potential customers interested in your storage business and encourage them to visit your website.
Advertise On Storage Unit Directories
There are many storage unit directories online where you can list your storage business. When potential customers search for storage units on these directories, they can find and contact your storage business.
Ensure your contact information is fully up-to-date and your storage business is listed in as many directories as possible for effective self storage SEO.
Create Self Storage Videos
Videos are a great way to promote your storage business and attract potential customers. With videos, you can give people a tour of your storage facility, showcase the different types of storage units available, and provide storage tips and advice.
In addition to posting storage videos on your website, you can also upload them to video-sharing websites such as YouTube and Vimeo. This will help to increase the reach of your storage unit marketing campaigns and generate more leads for your business.
Start a Blog
A blog is another excellent way to market your storage units. With a blog, you can share storage tips, advice, and information with potential customers.
In addition to helping people learn more about self storage, your storage blog can also boost traffic to your website and generate leads for your business. When customers ask Google a question, your blog will be the answer.
Make sure to include storage unit keywords in your blog posts so that they can be found by potential customers who are searching online.
Use Self Storage Discounts And Special Offers
Discounts and special offers are a great storage unit marketing strategy for attracting new customers. You can entice people to rent storage units from your business by offering storage discounts.
Once you have customers using your storage units, it’s important to provide excellent customer service to encourage them to continue renting from you in the future. Good self storage marketing is all about providing value to potential and existing customers.
Utilize Your Google Business Profile
If you haven’t already claimed your storage business on Google, now is the time to do it. Your Google Business Profile (previously Google My Business) is an excellent storage unit marketing tool that can help potential customers find your business online.
Make sure to include accurate and up-to-date information on your storage business, such as your address, phone number, storage unit prices, and business hours. You should also include high-quality photos of your storage facility and storage units.
By regularly uploading posts such as videos, articles, photos, and announcements, you’ll be much more likely to gain customer interest and trust. Furthermore, you can implement keywords in your posts to optimize your SEO storage unit marketing strategy.
Use Innovative Self Storage Software
There are many self storage marketing software platforms available that can help you manage and automate your storage business. Using storage software can streamline your storage unit marketing efforts and save time.
Storage software can help you manage self storage unit reservations, provide an online payment system, and offer optimized websites. In addition, storage software can help you track your progress and analyze your storage business performance.
By using storage unit software, you’ll be able to increase your online rentals and strengthen your marketing for self storage.
Trust an Experienced Marketing Agency to Help with Your Storage Unit Marketing
There are a number of self storage internet marketing strategies that can be effective in driving traffic and sales. We’ve outlined some of the most successful techniques in this article, such as using SEO to improve your website ranking, creating informative blog content, and leveraging social media platforms.
If you’re looking for more self storage marketing tips or help with your marketing campaign, reach out to Bluebird Storage Marketing for assistance. Our team is experienced in helping businesses just like yours increase traffic and drive conversions with creative and innovative marketing campaigns.
Bluebird Storage Marketing is a storage unit marketing agency that specializes in helping storage businesses grow their online presence. We offer storage unit marketing services such as storage website design, storage SEO, content creation, storage PPC, and more.
For more information about our storage unit marketing services, contact us today or request a free analysis. We’d be happy to chat with you about your self storage facility and storage unit marketing goals.