Every business wants to ensure they’re accessible online, and self storage businesses are no different. Having a robust online presence is essential for self storage facilities, as potential customers will often turn to the internet when searching for storage solutions. Self storage SEO is one of the most effective ways to ensure that your business appears prominently on search engine results pages (SERPs).
If you want to ensure your company shows up in search engine results, then you need to implement self storage search marketing. One of the best ways to do this is by creating and optimizing a Google Business Profile (previously called Google My Business) for your self storage facility.
At Bluebird Storage Marketing, our mission is to ensure that your self storage business is accessible online. We specialize in self storage marketing and can help you create and optimize a Google Business Profile for self storage. To get you started, we’ve created this guide so you can understand how to approach search marketing strategies.
Here are some tips on creating a self-storage Google Business Profile.
1. Optimize Your Self Storage Google Business Profile for Search
Optimizing your Google Business Profile is one of the best ways to ensure that your self storage business appears in search engine results. When creating your self storage Google Business Profile, include relevant keywords in your profile name, description, and self storage website URL. These keywords will help potential customers find your storage business when they search for self storage online.
In addition to optimizing your self storage Google Business Profile for search, you should also ensure that your profile is complete and up-to-date. Include a high-quality profile photo, business hours, contact information, and directions to your self storage facility. The more information you can provide potential customers, the more likely they will choose your self storage business.
2. Use Local Self Storage Keywords
When creating content for your self storage Google Business Profile, be sure to use local self storage keywords. These keywords will help potential customers find your business when they search for self storage in your area. To find the best self storage keywords for your business, you can use a keyword research tool like Google Keyword Planner.
In addition to using self storage keywords, you should include your city and state in your profile name, description, and website URL. This will help search engines understand where your storage facility is located in your area and that potential customers in your area can find your business when they search for self storage.
Do you need help with keyword research? Don’t worry. Let the experts at Bluebird Storage Marketing streamline your optimization process. As a storage owner, you have enough on your plate. When you require SEO work, Bluebird can handle all aspects of the marketing process. Request a free analysis today!
3. Add Self Storage Photos and Videos
Your self storage Google Business Profile should also include photos and videos of your storage facility. These visuals will help potential customers understand what your facility looks like and how it can meet their needs. In addition, photos and videos can also help your self storage business stand out in search results and show off your services to leads.
To add photos and videos to your Google Business Profile, simply click on the “Photos” or “Videos” tab and upload your photos and videos. You can also add relevant images and videos to your website and social media accounts to help potential customers find your storage company online.
4. Encourage Customer Reviews
Customer reviews are an essential part of self storage search marketing. These reviews help potential customers understand what it is like to do business with your self storage facility. In addition, customer reviews can also help your business rank higher in search results.
To encourage customer reviews, you can add a review widget to your website. This widget will allow potential customers to leave reviews directly on your website. You can also promote reviews on your social media accounts and email marketing campaigns.
Some Tips to Encourage Customers to Leave a Review:
- Send follow-up emails to customers asking for feedback.
- Include a link to your Google Business Profile in your email signature.
- Create incentives for customers who take the time to review.
- Always thank customers for their business.
Ensure that you’re responding to the reviews (both positive and negative) that potential customers leave about your self storage business. This shows that you’re engaged with your customers and that you care about their experience.
5. Promote Your Self Storage Business Online
In addition to optimizing your self storage Google Business Profile, you should also promote your self storage business online. You can promote your business on your website, social media accounts, and email marketing.
When promoting your business online, include relevant self storage keywords and links to your storage website. This will help potential customers find your business when they search for storage solutions. In addition to organic search marketing practices, you can use pay-per-click ads to help advertise your services to the public.
6. Create Regular Google Business Profile Posts
Another self storage search marketing tip is to create regular Google Business Profile posts. These posts can help potential customers learn more about your self storage business and what makes it unique. In addition, Google Business Profile posts can also help your self storage business rank higher in search results.
Examples of GBP Posts:
- Storage facility tours
To create a Google Business Profile post, simply login to your Google Business Profile account and click on the “Posts” tab. From there, you can create a post by adding text, photos, and videos. These posts can help you stand out from the competition by featuring amenities, special deals, and more to leads. Be sure to include self storage keywords in your posts to optimize your content for SEO (Search Engine Optimization).
7. Monitor Your Self Storage Google Business Profile
After you’ve created your self storage Google Business Profile, it’s vital to monitor your profile on a regular basis. This will help you ensure that your self storage business appears in search results and that leads can find the information they need about your self storage facility.
To monitor your self storage Google Business Profile, simply log into your account and click on the “Insights” tab. Here you’ll be able to see how often your self storage business occurs in search results and how potential customers interact with your profile.
Self storage search marketing is an integral part of marketing your self storage business online. By following these tips, you can ensure that potential customers can find your business when they search for self storage in your area. In addition, digital marketing can also help your self storage company rank higher in search results and directories.
If you need help getting started with self storage search marketing, contact a marketing agency like Bluebird Storage Marketing. Bluebird Storage Marketing specializes in self storage marketing and can help you create a comprehensive marketing plan that meets your unique self storage needs. Storage is a niche subject, and we’re ready to help you shine with storage-specific content and strategies.
Contact Bluebird Storage Marketing today to learn more about self storage search marketing and how it can benefit your self storage business.