Self storage is a booming industry. Storage facilities are growing in popularity as more and more people find themselves forced to rent space to store their belongings. The problem for self storage facility owners, then, is how to market their businesses and attract new customers.
When considering self storage marketing ideas, self storage SEO (Search Engine Optimization) is a popular strategy that feeds into most digital marketing trends. As the name suggests, self storage SEO is the process of optimizing your website for search engines. By ranking higher in the search results, you’ll be able to attract more organic traffic (and potential customers) to your self storage facility.
At Bluebird Storage Marketing, our team works diligently to keep up with the latest self storage marketing trends and ideas. We’ve compiled a list of the top 10 self storage marketing ideas to help you market your self storage facility and attract new customers.
Let’s get started.
1. Start a Blog
One self storage marketing idea is to start a blog. A blog is a great way to share relevant, engaging content with your target audience. Not only will this help you attract new renters, but it will also help you build trust and credibility with your existing customer base.
When starting a blog, focus on relevant topics such as self storage tips, the benefits of self storage, and how to choose a suitable storage facility. By providing valuable content, you’ll be able to show potential customers that you’re an authority in the industry.
2. Optimize Your Website for SEO
SEO is a critical part of any storage unit marketing strategy. As we mentioned earlier, self storage SEO is the process of optimizing your website for search engines. By ranking higher in the search results, you’ll be able to attract more organic traffic (and potential customers) to self storage companies.
There are a number of things you can do to optimize your website for self storage SEO. Start by conducting keyword research to identify relevant keywords that your target audience is searching for. Once you know which keywords to target, incorporate them into your website copy, title tags, and meta descriptions.
You could also opt to use a self storage template website that has high-quality SEO features built right in.
3. Claim Your Google Business Profile Listing
Another self storage marketing idea is to claim your Google Business Profile listing. Google Business Profile is a free platform that allows businesses to manage their online presence on Google. By claiming your self storage facility’s listing, you’ll be able to control how your business appears in the search results.
To claim your facility’s listing, simply go to Google Business Profile and follow the instructions. Once you’ve claimed your listing, fill out all of the relevant information, such as your business name, address, phone number, and business hours.
4. Create Self Storage Videos
Videos are a great way to engage with possible self storage customers. A video is a perfect opportunity to show off your facility and highlight all of the features and benefits that it has to offer.
Focus on topics such as self storage tips, the benefits of self storage, and how to choose the right self storage facility when creating videos. By providing valuable content, you’ll be able to show leads that you’re an authority in the self storage industry.
Additionally, you may want to offer a gated storage facility tour to generate leads and capture contact information. These videos can then be used in your self storage marketing campaigns.
5. Manage Your Online Reviews
Online reviews are critical for any self storage business. These reviews provide potential customers with valuable insights into your facility and can help them decide whether or not to do business with you.
To generate more online reviews, start by claiming your listing on popular review sites such as Google Business Profile and Yelp. Once you’ve claimed your listing, encourage your existing customers to leave a review. You can do this by sending follow-up emails after they’ve rented a unit or by providing them with incentives such as discounts or free storage days.
6. Run Self Storage Contests and Giveaways
Conducting contests and giveaways are a great way to generate leads and build buzz around your facility. To get started, come up with a prize that would entice your target customer. Some ideas include free storage for a certain amount of time, free moving supplies, or discounts.
Once you’ve decided on a prize, promote your contest through your website, social media channels, and email list. Include clear instructions on how customers can enter the contest.
7. Use Paid Advertising
Paid advertising is a great way to generate leads and drive traffic to your self storage facility. There are several different paid advertising platforms that you can use, such as Google AdWords and Facebook Ads.
When creating your paid ads, focus on relevant keywords, target your ads to self storage customers in your area, and include a call-to-action such as “reserve a unit today.” By following these self storage marketing ideas, you’ll be able to generate leads and drive traffic to your facility.
8. Optimize Your Self Storage Website for Local SEO
Optimizing your website for local SEO is important if you want self storage customers in your area to find your facility. Local SEO is the process of optimizing your website for the location where your storage facility is located.
You’ll want to scatter relevant self storage keywords on your website. These keywords should be included in your website’s title tags, meta descriptions, header tags, and throughout the body of your website. By maintaining these local keywords, you’ll be able to improve your website’s ranking on search engines in your area.
9. Leverage Social Media
Social media is a powerful self storage marketing idea that can be used to generate leads and build relationships with customers. When using social media for self storage marketing, you’ll want to focus on creating valuable content, engaging with customers, and running ads.
Create social media accounts on popular platforms such as Facebook, Twitter, and Instagram to get started. Then, start sharing self storage tips, industry news, and promotions. Additionally, be sure to engage with customers who leave comments on your posts. Finally, consider running ads on social media to generate leads and drive traffic to your facility.
10. Partner with Local Businesses
Partnering with local businesses is a great way to generate leads and promote self storage businesses. To find potential partners, start by listing businesses in your area that customers would likely frequent. These businesses could include moving companies, real estate agents, and home improvement stores.
Once you’ve compiled a list of potential partners, reach out to them and propose a partnership. Some self storage marketing partnership ideas include co-branding opportunities, cross-promotions, and joint contests or giveaways. By partnering with local businesses, you’ll be able to reach self storage customers you wouldn’t have otherwise had access to.
By following these self storage marketing ideas, you’ll be on your way to generating leads and driving traffic to your storage facility. Implement these marketing strategies today to start seeing results.
Need help managing the intricacies of marketing for self storage? Bluebird Storage Marketing offers self storage marketing services designed to help self storage facility owners generate leads and drive traffic to their businesses. Request a free analysis today!