Are you a self storage facility owner looking for information on how to start using SEO to grow your business? If so, you’ve come to the right place. This guide will teach you the self storage SEO basics, including how to choose keywords, optimize your website, and track your results.
Self storage SEO is a process by which a storage facility can improve its visibility and ranking in search engine results pages (SERPs). By optimizing their website and using targeted keywords, self storage companies can attract more website visitors, generate leads, and ultimately increase sales.
If your goals include becoming one of the best self storage websites available, consider contacting Bluebird Self Storage to aid your marketing efforts and learn more about how Bluebird can help your self storage business thrive.
Here’s our self storage SEO guide for beginners.
What is Self Storage SEO (Search Engine Optimization)?
At its most basic level, local Search Engine Optimization is all about getting your website pages to rank as high on search engine results pages as possible so that people will discover you and click through to your site. You want to be on the first page, and nobody goes to the second page of Google unless they’re desperate, right?
The immortal adage “If you’re not first, you’re last” has never been more true than it is now. The first (non-ad) link on Google receives approximately 33% of all clicks, with upwards of 95% clicks on the top page. Search engines look at numerous ranking criteria when deciding to rank a specific website page for a given keyword. Still, self storage SEO comes down to two main things: on-page optimization and off-page optimization.
On-page optimization is all about making sure your website pages are relevant and keyword-rich. Search engines will understand what your pages are about and rank them accordingly.
Some on-page optimization techniques for self storage SEO include:
1) Targeting keywords throughout your website content
2) Creating keyword-rich titles and meta descriptions
3) Optimizing website images with keywords
4) Using internal links to promote other pages on your site
5) Creating an XML
6) Creating a robots.txt file
Off-page optimization is all about building links to your website from other high-quality websites.
Some off-page optimization techniques for self storage SEO include:
1) Creating social media profiles and sharing your content on social media
2) Creating local business listings on directories like Google My Business and Yelp
3) Creating blog content and guest blogging on other websites
4) Participating in forums and online discussions
5) Getting involved with local self storage associations
Self storage SEO can be a complex and time-consuming process, but it’s worth it if you want to grow your self storage business. If you’re not sure where to start, or need help with self storage marketing in general, contact Bluebird. We’ll be happy to answer your questions and help you get started on the path to success with our self storage marketing resources.
6 Tactics to Increase Self Storage SEO
Several factors go into self storage SEO, but here are five steps you can take to get started on optimizing storage websites.
1. Fix Your Broken Links
The top search engines continuously scan the web to identify sites that no longer exist. Search engines thrive on giving relevant, accurate results for queries. A high bounce rate (when someone clicks “back” after landing on a single page) is generally considered undesirable, and it’s much worse when the only page someone discovers is a non-existent one.
If you want self storage SEO on your side, make sure all of the links on your site are working and lead to active pages.
The free SEO Minion tool is one of the most popular tools for conducting SEO audits. It does a quick scan of the page and color codes every link on it, allowing you to see what’s going on at a glance (hint: if it’s red, it’s bad).
Broken links (404 errors) are determined by the platform on which your site is created. It all depends on the platform your site was built on and whether or not you can repair these. If you’re unfamiliar, get in touch with your web designer about this problem. It’s usually a quick fix to redirect a website once you know-how.
2. Update Search Engine Results (SERP) Data
Another important aspect of SEO, which is frequently neglected, is SERP data. What appears on Google is highly crucial, but not for the reason you’d think. Most users simply read whatever is presented to them, but Google also examines this information and uses it as a clue to what your page might be about.
The ‘Title,’ ‘Slug,’ and the ‘Meta Description’ are all parts of a webpage. The title is the top-level and offers just enough information about the page’s contents. The address, or slug, is the final word. Finally, the meta description is a short description meant to attract visitors that is also an opportunity to include keywords for self storage SEO.
The way these components are shown on a Google SERP may impact whether or not people click through to your website. This implies they aren’t only there for readers but also for Google’s algorithms. Keep this in mind while you’re writing them!
3. Add Supplementary Web Pages
It’s critical that all aspects of the SERP be up to date and relevant to the material on your page. Don’t overload keywords; make it brief and to the point.
To enhance self storage SEO, you can also create supplementary pages that are connected to your website. These are generally called “satellite” or “supporting” pages. They don’t necessarily have to be self storage specific and can be used to target a range of keywords.
The point is to have more than one way for people to find your website. It’s not just enough to have self storage websites; you need to have a comprehensive web presence to rank higher on search engine results pages for your self storage SEO company.
4. Optimize Web Pages for Self Storage SEO
Follow the same structure for every page you want to rank higher in a search engine. Google deploys “crawlers” to each website, which read everything. Getting the tiny robots to grasp exactly what you’re trying to say is the trick.
Learning how to use heading tags is essential for the best self storage websites when writing content.
Why are these significant? The h-tags indicate the information hierarchy to Google and other search engines. The article’s broad goal is stated in the H1 tag, and H2 tags are used to differentiate sections within the writing. Any H2s should be supported by any H3s listed under them.
This is how Google sees this post:
H1 – Self Storage SEO Basics for Beginners
H2 – Choose a specific holiday, event, or theme
H2 – Create an incentive
H2 – Plan your content accordingly
H3 – What type of content will you use?
H3 – When will you publish and share your content?
H3 – Choose your calls-to-action wisely
H2 – Pay attention to your result
It’s not only important to search engines, but it also aids users in comprehending your material.
5. Write Consistent, Quality Content
Every piece of information should be created with the User’s Experience (UX) in mind, from blog articles to services pages and product pages. The objective should always be high-quality, relevant content. The days of cramming as many keywords as possible onto a page and transcribing them awkwardly to increase your article’s reach are long gone.
Your content should be tailored to the keywords you’re targeting and why someone might be looking for them. The fundamental aim of this post is for me to offer helpful information to you, the reader. Suppose self storage websites write it in a way that tries to withhold knowledge to persuade readers to use their self storage company. In that case, they’re not providing a good user experience.
Typing ‘self storage SEO basics’ into Google will bring up several articles geared toward teaching users how to get started in SEO, not sales pages. Google considers the goals of those who are looking for SEO fundamentals. People aren’t searching for anything; they’re seeking knowledge.
Create content that has a meaning. If that purpose is to promote a service, make sure it’s phrased in such a way to entice readers.
If this all sounds overwhelming, don’t worry. Bluebird Storage offers self storage marketing from an experienced self storage SEO company.
6. The Best Self Storage Websites Build Quality BackLinks
The term “link building” refers to creating and implementing backlinks. It’s essential for self storage marketing and every SEO specialist’s dream.
Search engines adore it when someone links to your website, especially to a particular page. It indicates that your material is relevant and worth linking to. Even better, if a site with a lot of authority (i.e., Wikipedia) links to something you wrote, it can be an enormous benefit.
Link building is dependent on others seeing value in what you’ve written or are offering and directing traffic to it.
This must be done with care and thought. Begin by referencing resources that assist you (remember the earlier link to SEO Minion? That’s a backlink for them). You could get links due to referencing others, but be cautious not to push it too far. Instead, concentrate on establishing high-quality content and social media interactions.
Do not be fooled by the claims of certain businesses that will try to sell you backlinks. Google is aware of this, and they have all of the information, and they will penalize you for purchasing backlinks.
If you’re looking for help increasing traffic to your self storage website, follow these local SEO tips for better search rankings and organic search results. For more information on Search Engine Optimization, contact a self storage SEO company.
When it comes to self storage SEO, the goal is to increase your visibility on search engines like Google and Bing. This can be achieved by optimizing your website for relevant keywords, improving your site’s design and user experience, and creating high-quality content to engage and convert potential customers.
In order to get started with self storage SEO, it’s essential to understand how search engines work and what potential customers are searching for. Once you have a good understanding of this, you can begin to implement self storage -specific SEO strategies.
Are you interested in partnering with an experienced self storage business? Bluebird self storage facilities and management is a leading figure in the self storage industry. Contact Bluebird for more information about management, acquisition, and self storage marketing.