Google My Business is a free, self-service platform that lets you create and manage your business listing on Google and improve your self storage SEO. The more complete the information in your GMB profile, the better it will rank on search engine results pages.
Google My Business (GMB) is a great way to promote your self storage business and improve your SEO (Search Engine Optimization). While it may seem like a lot of work to set up and maintain, GMB can be a powerful tool to help you attract new customers and grow your business.
The foundation of your Google relationship is based entirely on what it knows or doesn’t know. The connection can only strengthen if you give it the correct information. If you don’t optimize your GMB page to increase Google’s interest in advertising your business, it will not assist your rank.
At Bluebird Storage Marketing, we want your storage unit business to thrive online. But where to start?
If you’re ready to get down to business with your Google My Business profile and start utilizing self storage SEO, we’ve got some suggestions in this GMB storage SEO guide that will pique Google’s interest (as well as potential customers).
Begin with Your Current Self Storage Unit Business Information
Never skip out on the basics when it comes to Google and self storage SEO. Who’s to say that everything you think you need is accurate if you believe everything you need is already there, such as your company information? Even material that will be of interest to your consumers? Search engines love specific details about your local business. Don’t forget—conduct keyword research to add local SEO terms throughout your GMB profile.
To start, your GMB profile must have:
- Your Business Name
- The Address, Phone Number, and Store House
- Your Business Category
You can choose up to ten business categories to determine what sort of company you run, but it’s the first one that counts most in your rankings. Make sure it’s the right one for your company, then concentrate on other niches for your follow-up classes.
It’s essential to keep your company information current and match what you have on your website or risk misleading your customers. For example, suppose you have an out-of-date address on GMB. In that case, Google Maps will display the most up-to-date data available—usually the old address. Sending them to the incorrect location will only aid your competitors.
Self Storage SEO: Ensure You Have a GMB Description
You may expand on services outside of your current offer using your company description. Use this area to detail important aspects of your firm, such as specific services or unique characteristics. Because you’ll only have 750 characters to work with, make sure it’s as detailed as possible.
However, to get help from Google, you must include keywords in your description. The appropriate keywords will provide you with the correct ranks, and Google will look after you as long as you set things up correctly. So, choose ten to twelve relevant target keywords and incorporate them throughout your description. Continue by including additional words relating to your services.
Add Photos and Videos for Self Storage SEO
To optimize your GMB account, make sure to include pictures and videos. Not only does this help you rank on Google, but it also helps customers feel more secure.
However, you don’t want to present a few low-quality images and consider them good enough. Use recent high-resolution photographs from your units to depict what your storage unit business offers. Having a few excellent photos rather than many bad ones is preferable.
What’s another excellent feature of GMB? When existing clients leave feedback, they may upload photographs to your GMB profile. Make sure you filter those pictures and reviews properly, so you don’t have low-quality photos posted online.
Furthermore, videos have evolved into a fresh way to produce engaging material. Keeping GMB films short yet interesting is the key to their success. Most videos cannot exceed 100 MB when combined, so keep that in mind before uploading them.
GMB allows you to submit movies in two ways: photos or individual postings. If you store them under your pictures, your videos will receive less exposure and be lost in the shuffle of all your other images.
Videos allow your consumers to get up close and personal with you to learn more about you. It may be the difference between whether or not they buy into your pitch. Make sure whatever you upload is of high quality.
Respond to All Reviews—Even the Negative Posts
This is a vital component of your GMB account. One of the first things that appear on your GMB listing is customer reviews. If you want to attract new clients, you must demonstrate that you’re responsive to comments.
Positive online reviews are especially effective if you operate a local storage unit business. If customers read good online reviews, 68% are inclined to buy from a local firm. That’s a lot of new prospects you might be getting just by following the finest customer service standards and responding to feedback.
Show your gratitude to the customers who made an effort to leave a review for your firm. You’ll not only rank well but also get a lot of traffic from your GMB account thanks to local self storage SEO keywords and positive reviews.
However, not all feedback is positive. You can’t ignore the bad reviews. Customers will interpret it as unethical if you only react to complimentary evaluations and ignore negative comments from your clients.
Simply tell customers what you’ve discovered and why it’s a problem. Explain the situation in simple terms, using professional language. In most cases, all you have to do is explain their concern calmly and business-like and provide them with a few alternative solutions. Most likely, they just wanted to be acknowledged for their issue. New clients will see this interaction and be more likely to become a lead.
If you’re not sure how to set up your GMB profile and create one of the best self storage websites, find a professional self storage SEO company to help manage the fine details and optimize local search engine optimization.
Make the Most of the Q&A Section
It can be a little time-consuming to respond to inquiries about your company on occasion. However, the Q&A area on GMB isn’t simply there for the benefit of your consumers; it’s also there for your own. GMB is an excellent platform through which you may answer questions that new customers frequently ask and clear up any confusion related to your storage unit business.
If you already have a FAQ page on your storage website, take some of the questions being asked there and add them to GMB. As a result, your consumers will learn more about your self storage SEO company, and they may ask any additional queries they want.
Promote Yourself Through GMB Posts
The first step is to start uploading now since this is where you’ll see the full benefits of Google My Business. Consider Google posts to be a more effective form of social media for self storage facilities. Anyone who Googles your self storage company or discovers you in Google Maps may see your postings. Considering how often people use Facebook or Instagram to look up your firm versus Google, it’s simple to see that GMB offers superior self storage SEO results.
GMB posts are also an excellent way to introduce sales, new services, or any other storage unit business news you want your customers to know. When creating your post, use attractive photos and videos to capture the reader’s attention. Also include a call to action, such as “Click here to learn more,” to encourage customers to visit your self storage website.
Use Google posts to promote new blogs, launch a resource, or offer deals and discounts your company offers. At the bottom of each post, you can select the appropriate call-to-action before launching it, encouraging customers to ‘learn more’ or ‘buy now’ depending on what you’re offering.
Your GMB posts will entice leads to visit your website to learn more, whether reading a new blog article, downloading an ebook, or checking out your most recent project. The one drawback of GMB postings is that they only live for a week. So be sure to publish new material weekly.
Following these self storage SEO tips for GMB should help you improve traffic and boost conversions for your business. If you need any assistance in getting started, please contact Bluebird Storage Marketing. We provide our partners with self storage marketing resources that will transform their storage websites.
GMB: The Best Self Storage SEO Strategy
Yes, it takes a significant amount of time to correctly optimize your Google my business profile. Still, just as with any meaningful relationship, you must start at the bottom before things begin to progress. You won’t see many results for your self storage facility if you only go through the motions, but if you take the effort to put yourself in a position for success, Google will assist you in self storage marketing.
Things to Remember:
- Ensure that the details of your storage unit business are current.
- Post everything you can- photos, videos, posts
- Answer any questions your consumers might have and all positive and negative feedback.
- Use the description effectively, and fill it with relevant keywords that will assist you in ranking through self storage SEO.
Although self storage SEO may seem daunting, following these simple tips will help your business rank higher on Google search results pages. Not to mention, a higher ranking means more customers, which leads to increased profits. Google my business is a powerful tool- use it to your advantage in the self storage industry!
Bluebird Storage Marketing is here to assist you in getting started with GMB and provide a self storage SEO company that will help you improve traffic and conversions for your website. Don’t hesitate to contact us if you have any questions about partnering with us.