Google Maps is more than just a lifesaver on long road trips and exploring new areas. Google Maps has become an essential tool for inbound marketing efforts by self storage websites.
You’re probably wondering why Google Maps marketing is the most popular trend right now and how you can update your GMB marketing plan for 2022.
Google Maps has always been a powerful directory. Still, now with the advent of Google My Business and other GMB features, self storage businesses have more opportunities than ever to get their storage websites found by people searching for self storage near them.
Bluebird Storage Marketing is here to show you the ropes of Google Maps marketing. Keep reading for our top tips on making your self storage website more visible on Google Maps.
You should know a few things about how to use Google Maps to get your self storage website found. Let’s find out how to create the best self storage website using Google Maps.
What Is Google Maps Self Storage Marketing?
For those of you who are wondering, “but Google Maps is only a GPS,” we have some good news! Yes, it is, but there’s a lot more to it than meets the eye. Google Maps marketing exists to inform customers where your company is located, but it also performs many other functions. Google Maps is a fantastic tool for self storage businesses to promote and position themselves higher in Google’s search results, so you’re not just number one because of where you are.
Google Maps marketing assists the best self storage websites obtain the online ranking they deserve on search engine results. Google will provide you with a list based on your real-world location. However, just because you’re local doesn’t ensure that you’ll get the top spot.
Every company listed has a Google My Business profile. When visitors click your business, this is what appears on their screen. This account displays information such as your business hours and location. While having a Google My Business profile is essential for being a business owner, optimization strategies place your self storage website at the top of search results.
How to Begin Self Storage Marketing On Google Maps
There are many methods to enhance your Google Maps marketing game; nevertheless, most of this depends on solid groundwork. You won’t see any outstanding results until you complete the small tasks. The foundation here is your Google My Business profile.
You must fill out your profile as completely as possible with self storage website information; Google Maps relies on this data to provide searchers with results.
Basic GMB Information
Before focusing on Google’s marketing side, you must complete a few preliminary procedures, such as filling out your basic Google My Business information.
If you haven’t yet set up a Google My Business account, it’s the first stage in your Google Maps marketing plan. Creating and filling out your GMB information takes you one step closer to being featured on Google Maps.
You’ll need to complete your profile with your address, business hours, areas of service, and a list of business categories. Once you’ve filled out all the requirements, you’ll be able to verify your Google My Business profile, and the rest is history! Your account will now be eligible for optimization. New customers will then be able to find storage services with ease.
Completing and optimizing your GMB profile is vital to be visible on Google Maps. Here are some storage tips to help your customer’s self storage experience:
- Complete every field in your GMB profile.
- Optimize your storage website’s GMB profile for SEO.
- Use high-quality photos of your storage facility.
- Encourage customer reviews for your storage facility.
- Keep your self storage website information well maintained.
- Post self storage specials and deals.
- Offer self storage coupons.
- Provide storage unit discounts.
- Add videos of select units.
- Promote self storage events.
By following these tips, your self storage website will be on its way to the top of Google Maps search results in no time. If you’re looking for more self storage marketing assistance, trust a professional self storage marketing agency to help you achieve your goals with our award winning customer service.
Optimize Your GMB Intro
The Google My Business profile is one of the visitors’ first things when searching for a business on Google Maps. If they search for a self storage company and your profile comes up, they may want more information before making a decision – which is where your introduction comes in. It’s an excellent method to make an excellent first impression or send people to the self storage website for more details.
Your self storage website’s GMB profile should be viewed as an extension of your brand and self storage marketing strategy. Here are some tips to make sure your intro leaves a lasting impression:
- Keep it short and sweet
- Use strong keywords
- Focus on your unique selling points
- Incorporate a call-to-action
- Use proper grammar and punctuation
- Make it engaging
- Proofread before publishing
- Update as needed
Creating an interesting yet optimized introduction is more than simply sounding like a high-quality business. It’s critical to include the proper keywords in your intro. If you’re a self storage unit owner, using phrases like “self storage in Toronto” or “self storage climate control” will perform well on Google. These keywords should be incorporated into your introduction as casually as possible to convey the impression that you are not attempting too hard. However, Google will reward you when you include keywords in your introduction.
Consider it a balance between information and local SEO. There won’t be enough of the other if you have too much of one thing; therefore, include keywords in your facts whenever feasible. Keyword stuffing isn’t your buddy when it comes to intros; make them informative and valuable instead.
Use High-Quality Photos
Adding relevant photos to your Google Maps profile is one of the most effective ways to pique interest. Users are more inclined to click on an account with images than without. That’s because photographs, unlike words, can tell a story. New locations, new product lines, data, and statistics – all of these are important. They should be included in your Google My Business profile, which may be viewed by anyone looking for the self storage industry.
Customer Reviews
Customer evaluations are one of the most important ways to earn trust. The more Google reviews you get, the higher your chances are of being picked over rivals! Encourage past consumers to leave feedback on Google Maps if they like your self storage company. These testimonials, combined with local SEO keywords, will ensure your company stays competitive on Google Maps.
If you’re getting self storage reviews on GMB, that’s fantastic! You’re well on your way to success. But don’t forget that you must also answer any self storage questions that come in.
Responding to all testimonials is essential for two reasons:
- It presents you as a helpful business.
- It allows you to address any issues that have been brought up.
By replying to self storage reviews, you show Google – and potential customers – that your company is attentive and involved in the self storage industry. If a customer has had a bad experience, responding to their self storage review is a great way to turn a negative into a positive.
Not only will the customer see that you’re taking their concerns seriously, but other users will as well. This is how you cultivate the best self storage website possible.
Want to learn how you can alleviate the stress of running a self storage website and business? Check out our free resource!
Utilize Google Ads for Storage Marketing
When it comes to capturing consumer attention, one of the first things visitors notice on Google is advertisements. Google Map Ads is a relatively new function that allows you to deliver your self storage website directly to the top of Google page results.
Google has four types of ads available:
- In-store promotions
- Promoted pins
- Local inventory
- Customized business pages.
Customers can discover more about future discounts, activities, and other news regarding your storage units with every ad.
GMB Posts: A Key Element of Self Storage Marketing
Posts aren’t necessarily crucial components of your GMB profile, but they are a valuable tool for any competent GMB profile for storage facilities. Posts promote future events, news, and product releases. What’s the best part? You may utilize the post description to incorporate pertinent local SEO (which Google loves). Your post can direct visitors to your company’s address on Google Maps and your self storage website.
The focus is on including the most important and applicable keywords early in your post. After 200 words, Google limits the number of characters that can be seen, so use them to your advantage!
The Benefits of Google Maps Self Storage Marketing
Getting your business listed on Google Maps isn’t difficult if you’re prepared to put in the effort. All of these approaches are crucial to a successful Google Maps marketing campaign. Still, if you don’t have the time to optimize your Google Maps profile or self storage website, Bluebird can help.
Google Maps self storage marketing is not a one-time task. You should be prepared to commit to an ongoing effort to maintain and improve your listing. Google is constantly changing the rules, so it’s crucial to stay up-to-date on the latest self storage marketing trends.
If you’re looking for self storage marketing services, consider partnering with Bluebird Self Storage. Contact us today to learn more about how we can help you get your self storage facility to be found on Google Maps, offer online reservations, management, and more.
