When it comes to running a self storage unit business, you may wear various hats. It’s a lot of pressure if you’re just getting started in the self storage industry. The last thing you want to be concerned about is being an SEO specialist in addition to everything else!
Local SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in local search results on search engines like Google, Bing, and Yahoo. Improving your site’s rankings and online visibility on SERPs is the goal of SEO.
Local self storage SEO helps your website rank in search results based on a specific location, such as a city, county, or state. This evens the playing field for medium and small companies because you’ll rank alongside other local businesses for keywords that large corporations aren’t concerned about. In terms of SEO, thinking smaller has a significant influence on your website’s long-term performance.
At Bluebird Self Storage, we recognize that getting your small business up to speed on self storage SEO might be challenging, especially as a solo entrepreneur. We’re here to share some of our favorite local SEO solutions so you can get the most out of your campaigns and become one of the best self storage websites.
We’re ready to guide you through which local SEO solutions are ideal for your self storage unit business and how they can improve your rankings. These are the finest local SEO solutions for small and medium-sized companies just getting started with their SEO efforts.
The Best Local Self Storage SEO Solutions
There’s a lot to know about self storage marketing, but putting the ideal and most successful strategies into action takes some time. When you’re just getting started, it’s usually a good idea to begin with growth-driven design, which means beginning with quick wins that may aid your company to grow. After seeing how well these methods perform, start thinking about a long-term SEO strategy to help your business develop.
Local SEO solutions may take time to put in place, but you can begin with little steps and expand on them later for even better results. Are you feeling overwhelmed? Don’t be afraid to reach out to professionals. A self storage SEO company will understand the importance of obtaining outcomes and help you consider more local SEO techniques as you start self storage marketing.
Local Self Storage SEO Driven Content
The foundation of any successful SEO strategy for your storage unit business is excellent content. It will be difficult for Google to discover you and rank you well in its SERPS if your material lacks local SEO keywords. Rather than restricting yourself to “self storage company” or even “self storage company in Ontario,” include local counties or cities in keywords.
Specific keywords could assist Google in determining where you want to rank. Include content with the top 5 cities that bring you business to your homepage, individual service pages, and locations relevant. You may utilize these terms as time goes on if you include location-based SEO keywords.
You may gradually create landing pages on your storage website that prioritize these place-based keywords once you’ve got the time but start small. Simply updating your “about us” page with relevant location keywords will be beneficial!
Utilize Google My Business for Self Storage Marketing
Google My Business is one of the most effective methods for Google to learn more about your self storage facilities and services. Plus, it will help you be found on Google Maps quickly. Without an active profile, Google will have a difficult time recognizing you and potential consumers.
Creating an account with accurate information is the first step. After you’ve submitted your store hours, location, services, and contact information, Google may give your self storage SEO company a boost. You can then dig further into your profile once this process is complete.
Receive and Respond to Customer Reviews
Positive consumer reviews will raise your Google My Business profile to the top of Google’s results, allowing potential consumers to discover your profile on their maps. It helps to send out an email following up on a service or purchase, expressing gratitude for their business, and soliciting feedback.
Don’t take it to heart if a client gives you a subpar review. Even if the evaluation isn’t five stars, it will assist in raising your company’s visibility. Additionally, asking for and responding to these reviews shows that you care about their input and consider it essential.
If you’re looking for a self storage partner that will lighten your load and supply self storage marketing, contact Bluebird Storage Marketing to get started! We offer professional marketing services for your self storage facility. We would love to help you begin your local self storage SEO journey.
Optimize Storage Websites for Mobile and Voice Search
When it comes to mobile and voice search, two things are certain: people will ask questions, use more long-tail keywords, and expect results quickly. What does this imply for your business? It would help to consider how you can apply local Search Engine Optimization methods more strategically.
To make sure your content is friendly to voice search, keep it simple and straightforward to understand. Providing little bite-size pieces of text will help Google find precise SEO keywords quickly within your content, provided that you include relevant information, particularly on service pages.
Adding sections that include keywords relevant to the topic of your website will help you thrive as one of the best self storage websites. Most searchers tend to ask “who,” “what,” and “when.” Adding areas that focus on essential key phrases will benefit you over time.
Nothing helps local consumers like mobile search in terms of putting methods in place. Having a website that loads quickly, provides simple information, and takes advantage of services will get you the long-term success you desire.
Use Backlinks and Internal Links Throughout Content
External backlinks are authoritative sites with a positive Google relationship and can help your website grow over time. To acquire better backlinks, write excellent content other websites will want to link to or contribute as a guest blogger for other self storage businesses.
Internal links (linking to other pages or blogs on your site) are essential since they help keep people on your storage website. By adding self storage marketing material, you can increase the likelihood that potential customers will spend more time on your site, which will assist Google in recognizing your website as an authority.
Creating a self storage blog is also a fantastic way to link old and new articles together while adding more keywords to your website.
Create Individual Webpages for Services You Offer
As a self storage business, you likely offer various services like climate-controlled storage, RV and boat storage, or moving supplies. By creating separate pages for each service you provide, you can target long-tail keywords related to that particular service. It may be time-consuming, but Google will reward your efforts.
If someone is searching for “climate-controlled self storage units near me,” you want your website to pop up. By including blog posts, self storage marketing content, and more resources related to your services, you’re increasing the chances that potential customers will find what they’re looking for on your site.
Don’t have time to write consistent, update content regularly? No worries! Bluebird can help you with a self storage SEO company that will create a self storage marketing strategy that will help increase traffic to your site.
The Importance of Self Storage SEO
In the modern world, it’s vital for a storage unit business to grow a robust online presence to be found by new and old customers. Self storage SEO is essential for companies in the storage industry. By optimizing your storage website for mobile and voice search, using backlinks and internal links, and creating individual webpages for each service you offer, you can increase traffic to your site and drive more sales. Bluebird Self Storage can help connect you with professionals that will assist with all your self storage Search Engine Optimization needs.
SEO is key in the self storage industry when it comes to ranking locally. By following the tips above, you can ensure that your self storage website is optimized for local search. This will help you attract more customers and grow your business.
Bluebird Storage Marketing can help you with all your self storage SEO needs. Partner with Bluebird to get started with self storage marketing today!