Are you wondering how to take storage websites to the next level? Don’t let yourself be lost in a world of digital storage marketing.
SEO (Search Engine Optimization) can be a powerful tool for storage websites. By optimizing your website for search engines, you can increase your visibility and draw in more potential customers. The days of TV commercials and flyers have gone by the wayside. If you want to ensure customers can find you, the best way is to use self storage SEO.
Not only will SEO help you attract more customers, but it can also help you rent out storage units at a higher rate. By using the right keywords and phrases, you can target potential renters already looking for a storage unit. When your website appears near the top of the search engine results pages (SERPs), you are more likely to attract attention.
It’s important to remember that SEO is an ongoing process, and you can’t simply optimize your website once and expect to see results immediately. The best way to achieve success with SEO is to continuously work on your website and make sure it is up-to-date.
Are you looking for a self storage SEO company to help your storage facilities thrive? Bluebird Storage Marketing is here to help with marketing ideas for storage facilities. Self storage SEO is the best way to ensure your company reaches your target audience—leading to an increase in business.
Here are some tips to increase your website’s ranking and, as a result, see an increase in storage unit rentals.
Why Should Storage Websites Utilize Inbound Marketing?
Inbound marketing has taken the market by storm. Inbound marketing focuses on consumers looking for your company’s products or services. It’s more important than ever to work harder to get your storage websites higher in organic search results. Then you make it easy for potential customers to locate you, and they want your help! All you have to do now is make it easier to find your business so you can convert leads to customers.
The most effective ways to be “discovered” online are through Search Engine Optimization (SEO) and content marketing. You’ll get a far greater return on your investment in converting more consumers if you spend more time optimizing your website for organic search results rather than handing out fliers on the street corner.
Organic search leads for storage websites convert at a far greater rate than outbound marketing leads. Why is that? It’s simpler to persuade someone actively looking for your product or service to buy it than advertising your service to anyone on the street using a commercial or leaflet.
According to Search Engine Journal, organic search leads have a 14.6 percent closeness rate versus 1.7 percent for outbound marketing leads.
Let’s look at the distinctions between inbound and outbound marketing to understand each better.
Inbound Marketing for Storage Websites
Inbound marketing is an umbrella term for any form of marketing that attracts organic attention. The user is looking for your product or service; therefore, they are giving you permission to expose them to self storage marketing. The aim is to develop well-qualified leads through an effective marketing plan. The key term here is “quality.” It’s preferable to have a more significant number of leads but a greater conversion rate.
When a prospect is looking for your product or service, the likelihood of closing a deal is considerably higher. You’ll improve your search engine rankings when you focus more on your inbound marketing approach. If your company is well-positioned on a relevant keyword, consumers who need your items or services will find you. It will be much simpler to acquire a customer that needs your service once you’ve lost one.
For example, if a customer is searching “self storage in Ontario,” you want to be one of the first search results they find. They’re much more likely to click on your website, see quality content, and invest in your services. Effective self storage SEO will keep your business front and center when searching for storage services.
As a self storage SEO company, Bluebird Storage Marketing offers marketing ideas for storage facilities that you can count on. Bluebird is always ready to partner with self storage facilities and help their storage websites and facilities thrive.
Examples of Inbound Marketing:
- Search Engine Optimization (SEO) & Pay Per Click (PPC)
- Opt-in Email Lists
- Launching new material and boosting site traffic can attract more consumers.
- Content Marketing (Blogging, web pages, resources, etc.)
- Word of Mouth and Viral Marketing
- Permission-Based Marketing
Outbound Self Storage Marketing
Outbound storage marketing is a method of advertising that interrupts the viewer’s daily routine by sending them, for example, an email or text message. Outbound marketing disturbs something with a large audience and uses it for marketing its goods to them. TV and radio commercials, newspaper or magazine advertisements, and direct mail are examples of outbound marketing.
Do you pay as much attention to TV advertising as the program itself? Of course not. There’s a slight possibility that someone interested in self storage marketing is watching, but there are millions who aren’t paying attention.
Examples of Outbound Storage Marketing:
- Traditional Marketing (Radio, TV, newspapers, direct mail, billboards, etc.)
- Interruption-Based Marketing
- Outbound Sales Calls
- Banner and Online Display Ads
- Search Spam
How Much Will Inbound Marketing Cost for Storage Websites?
You might be thinking that inbound marketing is fantastic, but it’s probably too costly. Not true! The average cost per lead for outbound marketing is $346, unlike inbound marketing, which costs just $135 per lead.
It’s easier to convert a client through inbound marketing, but it’s also less expensive. Self storage SEO is looking much more attractive.
When comparing the cost of acquiring a customer through outbound storage marketing methods and inbound storage marketing techniques, it is evident that inbound marketing is the more affordable option. Not to mention, it’s also easier to convert leads into paying customers. If you’re looking for an effective and affordable way to market your self storage business, inbound marketing is the way to go.
3 Reasons Why SEO Should Be a Part of Your Storage Marketing Strategy
If you’re not convinced that self storage SEO is the way to go, here are three reasons why it should be a part of your storage marketing strategy:
1. Improve Your Visibility in Search Engine Rankings
When you focus on SEO, you improve your visibility in search engine rankings. This means that potential customers will be able to find you more quickly when they are searching for storage solutions. As a result, you’ll see increased website traffic and leads.
2. A Cost-Effective Way to Reach New Customers
SEO is a cost-effective way to reach new customers. When you compare the cost of SEO to other marketing channels, such as pay-per-click advertising, SEO is more affordable. In addition, SEO will help you save money on customer acquisition in the long run.
3. Increase Your ROI Through Self Storage Marketing
SEO will help you to increase your return on investment (ROI). When you combine SEO with other marketing strategies, such as content marketing and social media marketing, you’ll see a significant increase in ROI.
By using proper SEO techniques, storage websites can significantly increase their storage unit rentals. Self storage marketing, including SEO, is a great way to bring in new customers that may not have been aware of your storage websites before. Storage marketing also includes methods such as Pay Per Click (PPC), email marketing, and social media marketing.
Professional digital marketing companies can help storage companies realize their vision of storage marketing. Not a writer? Don’t have the time to devote yourself to becoming the best self storage SEO company? Don’t worry. Marketing professionals can handle all aspects of self storage SEO while helping your company thrive.
Looking for help in storage management? Want a partner to help your storage facility achieve your vision? Contact Bluebird Storage Management for a free store review!